Why More Encore Entrepreneurs Would Help Aging In America
“You build companies the way other people bake cakes” is a compliment a fellow professor shared with me a few years back. Maybe it’s partly because I’m the daughter of an entrepreneur — the founder of a paint company (even though my dad wanted me to have a “secure job” by becoming a teacher and then a professor, which I’ve done). But I loved, and still love, the adventure of building companies.
And I think there’s blue ocean water for encore entrepreneurs entering the longevity market, which is valued at $7.6 trillion according to Jody Holtzman, senior vice president of AARP. Let me explain how I’ve come to that conclusion.
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