The long-delayed cold call ban has finally been approved into law, and will be effective from 9 January next year. Its introduction marks the end of an arduous journey that saw the government put off implementing the cold call ban on multiple occasions. Initially the ban was scheduled to come into force at the end of June this year but the Treasury delayed it due to “technicalities”. The government then announced progress on a pensions cold calling ban among Budget policy documents in November, stating some IFAs will have to find new ways of marketing. It confirmed a focus on lead generators and said some IFAs will be affected because they use the services of companies who help find new clients through cold calling. This ban comes in the context of both The Pensions Regulator and FCA taking assertive action to stamp out pensions fraud and supervise the market more closely. Read more @Money Marketing
