India. Will WhatsApp Thrive In Micro-Pension Space, A Road Not Taken By Indian Fintech?
WhatsApp is on its way to rolling out micro-pension products for the Indian masses In spite of a robust fintech ecosystem, no startup has attempted to cater to an underserved Indian market WhatsApp could be facing tough challenges as the low-income population lacks financial awareness and the habit of saving When messaging giant WhatsApp announced its foray into micro-pension products in December 2020, it turned out to be a first-of-its-kind initiative in the Indian fintech space. This is surprising,...