UK Pension Attention campaign refreshes comms support
The ABI and PLSA have selected Third City to oversee the ‘Pay Your Pension Some Attention’ campaign, after a competitive four-way pitch. The agency will be responsible for “injecting a fresh approach” into the annual campaign and driving greater engagement with pensions among the UK public. Backed by prominent pensions industry brands, the work will run from September to November this year. The ABI and PLSA have worked with financial PR agency Teamspirit for the past two years on the initiative. In 2022,...