Sustainability is not a separate strategy at KBC Asset Management, but an integral part of the overall workings of the KBC Group. As such, sustainability is embedded in KBC’s corporate strategy, central to our relationship with our clients as we strive to offer them a unique bank-insurance experience.

We are convinced that our strategy – powered by our business culture and the contributions made by our people – is instrumental in earning, keeping and growing trust day by day. It’s helped us become the ‘reference’ for sustainability in financial management in our core markets of Belgium, the Czech Republic, Slovakia, Hungary and Bulgaria. For us playing our role in society means responding to the expectations of all stakeholders, not only today, but also going forwards.

At the heart of our sustainability strategy are three key ideas: boosting our positive impact on society; limiting our negative impact on society; and encouraging responsible behaviour among all our employees. We make a positive impact partly through ensuring that our sustainability strategy focuses on local communities and economies.

We are conscious of the impact of our operations on society and respond to societal needs and expectations in a balanced, relevant and transparent manner. In doing so, we acknowledge the special approach required in each of the local economies of our core markets.

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