Marketing To 100-Year-Olds: How Longevity Will Transform Finance, Healthcare And Education
Right now, Stanford University is addressing a pressing and fascinating question:
What happens to society when everyone starts living to 100? How will we stay physically fit, financially stable and mentally sharp, especially in that back half? Exploring these questions is the goal of the Stanford Longevity Project.
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To answer them, they’ve partnered with major brands like Wells Fargo, Instructure, and Principal to help research key elements like financial security, lifelong learning, and healthcare.
Despite America’s average life expectancy declining the past couple years due to more overdoses, suicides and alcohol-related illnesses, people are going to be able to live longer. Strong advancements have been made in cancer.
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This month, the U.S. saw its sharpest one year decline in cancer death rate. That will save millions of lives alone. But this isn’t just a health and wellness conversation. What this presents are multiple opportunities in multiple verticals for marketers.
Read more @Forbes
