Environmental, social and governance-focused investment is on the upswing like no other investment trend.

In the first half of 2021, of 80 exchange-traded funds and mutual fund launches in the UK, 37 were ESG vehicles. Of these, 19 were equity funds, 16 mixed assets, and one each for bond and alternatives (chart 1). Bonds showed rather better last year with 12 launches, but whatever the year, equity launches dominate.

This compares with 207 launches in 2020, of which 59 were ESG, up from just 17 ESG launches in 2017 (chart 2). ESG launches have gone from 7 per cent of the total in 2017 to 46 per cent year-to-date, with no sign of the trend abating. Indeed, institutional investors are becoming increasingly reluctant to touch any product that does not have an ESG tag on it.

This sits within the context of an overall growth in ESG mutual fund and ETF assets globally – now at about $4.5tn (£3.3tn). Overall assets, including government and occupational pension funds and sovereign wealth funds, are said to be about $40tn.

There is a lot of talk about an ESG bubble. The plethora of ESG launches would seem to indicate this. “ESG is just another old-fashioned stock market bubble,” reckons one pundit, and even the former chair of the board of governors of the world’s largest pension fund, Japan’s Government Pension Investment Fund – which has spearheaded ESG both in Japan and throughout Asia – has expressed misgivings. In the UK, flows to ESG assets are strongly positive, while ‘conventional’ assets are often negative. Indeed, Refinitiv Lipper analysis has often identified just this trend.

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