Council of advisers set up to help UK seize economic opportunities of ageing society, and Business Champion for the Ageing Society Grand Challenge announced.

A new council of specialists from across society, the UK Longevity Council, will advise how best to use innovations in technology, products and services to improve the lives of our ageing population.
With the number of people aged over 65 set to nearly double to more than 20 million in under 50 years, the government’s Ageing Society Grand Challenge– a key part of the government’s modern Industrial Strategy – is designed to harness the power of innovation to meet the changing needs of an older society.

It also aims to ensure that people across the UK enjoy an extra 5 years of healthy and independent living by 2035, while narrowing the gap between the experience of the richest and the poorest.
The UK Longevity Council is a vital part of this. It will bring together business leaders, health experts and others from society to advise government on the steps we can take to help everyone lead healthier lives, while exploring how the UK can position itself to lead the world in the growing market for age-related products and services.
The council will act as a forum for interactions and discussions between policy makers, industry, researchers and the public in the area of ageing, and will advise on:

*how we can think differently about work, finances, housing, communities and health, and explore new technologies, products and services that will benefit and enrich our older population.

*what the government’s high-level priorities should be in relation to demographic change.

*supporting both local and international work to ensure the UK is a global leader and UK businesses can capitalise on global opportunities.

Read more: @Gov UK