UK. Logged in, checked out: The user experience problem pensions won’t face
The average pension app is a decade behind the average banking app. Until that changes, engagement is structurally impossible, argues PensionPay’s Archie Pritchett. Open a workplace pension app on a Monday morning – if you even have one – and in 30 seconds you can see a balance updated several weeks ago, a projection figure with no explanation attached, and a ‘change contributions’ page that ends with the words “please contact your employer”. Open a banking app, and in 30 seconds...
