2022 Future Focus Survey: ESG and sustainable investing trends in Europe
By J.P. Morgan Asset Management
While allocations to sustainable investing strategies continue to grow, the average allocation
across Europe is relatively low, at 23%. Even in Finland, which tops the table, the average
allocation is only 33%. It is clear that even in the region where sustainable investing is most
popular, broad ESG adoption is still at the early part of its journey.*
Interestingly, there is far more divergence among the investors within countries than between
them. Therefore, we urge investors to focus on the specific needs of individual clients, rather than
take a regional view when approaching portfolio construction.
With the wide range of styles, methodologies and strategies available in Europe, it is increasingly
possible for investors to match clients’ investment objectives, susta
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