Prudential to Sell Its Retirement Division to Great-West for $3.55 Billion

Prudential Financial Inc. said it would sell its full-service retirement business to a unit of Canada’s Great-West Lifeco Inc. for $3.55 billion as the life insurer continues implementing Chief Executive Officer Charles Lowrey’s three-year transformation plan.

The business will be purchased by Great-West’s Greenwood Village, Colorado-based Empower Retirement division. Prudential expects total proceeds of about $2.8 billion from the sale, which is expected to close in the first quarter of next year, the companies said in a statement. It will boost Empower’s customer base by about 4 million people to 16.6 million participants.

Lowrey is working to transform Prudential’s business through deals, cost savings and share buybacks, including selling off interest-rate sensitive businesses and making acquisitions in growth markets. Prudential will continue participating in the retirement market, serving retirees, employers and those collecting on annuities, through businesses including its individual-annuities unit and PGIM, Prudential’s asset manager.

“Today’s announcement is a significant milestone in Prudential’s transformation and the execution of our strategy to become a higher growth, less market sensitive, more nimble business,” Lowrey said in the statement.

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